Candid Conversations by Catersource & The Special Event

Author: Catersource

Inspired by the acclaimed Candid Conversation live sessions at Catersource/The Special Event, the Candid Conversations podcast series brings together industry leaders and innovators to discuss juicy food ideas, dazzling event designs, and other boots-on-the-ground tips to help caterers and event planners be more successful in their businesses. These special guests might even slide in some inside scoop!
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Language: en

Genres: Business, Management

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Candid Conversations by Catersource 95 - Carley Gauthier and Barbara Bouman
Episode 95
Thursday, 28 April, 2022

Build a Rockstar Sales & Marketing Plan with Carley Gauthier and Barbara Bouman, LiveNation.com. Barbara and Carley talk about creating a "smarketing" plan that aligns your sales and marketing initiatives throughout your target customer journey. Successfully align your sales and marketing team planning. Explore the customer journey and touchpoints for an innovative "smarketing" plan. Creative ideas to drive awareness, lead generation, and boost acquisitions.