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Around the WorkstandAuthor: Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nations largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.Contact us anytime for more information: podcast@workstand.com Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Bicycle Retail Industry Review for August 2025 with Workstand President, Ryan Atkinson
Episode 106
Tuesday, 9 September, 2025
It's time again to review the data and metrics from the Workstand platform and talk about what we can learn from sales across our platform. August Workstand platform metricsEcommerce sales saw another month of double-digit growth on Workstand. Online order volume was the strongest it’s been all year, with a YOY increase of 8%, with 20,459 orders being the highest volume of any month this year. Sessions saw another month of decline at -11% (assumed from AI search adoption), but revenue per session remains strong at +24%. For the first time since February, the typical dealer did not show growth. Instead, platform growth was driven by high-volume sellers. We don’t like to see that number because our typical dealer tends to be predictive of the overall market numbers we’ll see from PFB within the coming weeks. We don’t see any changes in category sales trends that I’ve commented on over the last several months.Google search dataOnline research for “best bike” at 2022 levelsBy that measure, demand might be stabilizing, even if unit and dollar sales volume overall, as measured by People For Bikes, is still down, a promising signSearches containing “bike shop” continue multi-year declineWe’re talking 2005 levels!That doesn’t mean bike shops can’t thrive, but you need to connect with customers in a more modern wayYou have to win Google searches for products! You NEED ecommerce. There will be no “return to normal” in this metric. Retail has changed.This is an alarm bell metric that bike shops need to adapt to if they want to meet the consumer demand that’s recoveringBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.
