 |
Around the WorkstandAuthor: Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nations largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.Contact us anytime for more information: podcast@workstand.com Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Bringing Wilier Triestina Back to North American Bike Shops and Cyclists: Tim Johnson
Episode 129
Monday, 26 October, 2026
Tim Johnson discusses his work helping relaunch Italian bicycle brand Wilier in the U.S. through Unofficial, a distribution group based in Canada. The new arrangement began in April. Johnson’s role now involves working with dealers and focuses on rebuilding relationships with shops and serving customers interested in the brand.Wilier’s sales approach centers on bikes built to order and shipped by air directly to dealers, rather than maintaining a large U.S. inventory. Dealers can help customers choose specifications and place orders, while the brand provides updated product information and sales support. Johnson says the company aims to make it easier for shops to serve customers seeking a premium bike.The discussion covers Wilier’s road, gravel, and mountain bike ranges. The brand is known for road bikes, including the Verticale and aero-oriented Filante, and also offers the Rave gravel bike. Johnson says Wilier’s mountain bikes are used in cross-country World Cup racing, though they are not widely represented in stores. The company hopes to work with both shops that want Wilier as a premium lead brand and stores that want it as an additional option.Johnson describes Wilier as a 120-year-old Italian brand that combines its history with current product development. Its custom-paint program, Infinitamente, offers a wide range of paint and decal choices for selected models. Bikes are painted at the company’s facility in Italy, and customers can choose builds using Shimano, SRAM, or Campagnolo components.Johnson also discusses riding in Bentonville, where he lives, and says his own use of a gravel bike with slick tires reflects the range of riding people do. He hopes to support established Wilier dealers and reach new shops in regions where the brand can serve local riders.If you have questions for Tim Johnson, leave a comment or email them to podcast@workstand.com and we'll get answers!Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.
