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Around the WorkstandAuthor: Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nations largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.Contact us anytime for more information: podcast@workstand.com Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Google Local Product & Awareness Ads work well to help bike shops capture shoppers in their market!
Episode 117
Wednesday, 25 March, 2026
Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for service or answers to general sales questions.Our four-person ads team, led by today's guest, Matt Viara, has decades of bicycle retail and Google ads experience. They can help you find and convert the shoppers that mean the most to your business.Here's the last time we had Matt on, when we dug super deep into all of our ad programs. If today's focus on local markets isn't what you're looking for, we can certainly help your store go national with its sales efforts. Reach out to mark.s@workstand.com, and we'll book some time to get started!Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.
