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Around the WorkstandAuthor: Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nations largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.Contact us anytime for more information: podcast@workstand.com Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Anatomy of a high-converting website - Workstand websites help you grow with these 8 tips
Episode 112
Wednesday, 5 November, 2025
Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct research online before ever setting foot in a physical retail location. This means your website isn't just a digital brochure—it is, more often than not, the first impression a customer has of your entire business.Imagine the busiest day your store has ever had. Now, imagine multiplying the traffic by 20x or even 100x. Our Top 100 dealers in revenue consistently attract an average of 20,000 unique visitors to their website every single month. Imagine 20,000 potential customers walking through your physical front door. That's a massive opportunity! Even with a modest 1% conversion rate, that foot traffic translates directly into 200 sales.David's blog postIs Your Digital Storefront Ready for Business?Here are some essential tips to ensure you have a high-converting website:1. Master Your Homepage HeroThe "above the fold" section—what customers see immediately without scrolling—is your digital elevator pitch.2. Broadcast Brand AuthorityWithin seconds, a visitor needs to know who you partner with. This builds immediate trust and lets them know if you carry the products they're searching for.3. Clearly Showcase Available ServicesThe products you sell are only half the story. Your services differentiate you from big-box retailers and online-only stores.4. Highlight Key Categories (and Seasonal Items)Guide your customers deeper into your site immediately.5. Engage with Third-Party IntegrationsDon't miss a chance to connect with your customers where they live online.6. Grow Your List with a Pop-Up PageThe email list is a powerhouse marketing tool. An offer is the best way to grow it quickly.7. Make Shipping and Policies Crystal ClearNothing kills a sale faster than confusing shipping costs or buried return policies.8. Be Strategic About Product PricingPrice is king, even in a specialty market. Your inventory is an asset—unless it’s priced incorrectly.These eight steps will transform your website from a passive brochure into an active, high-performing revenue generator that treats your visitors with the attention they deserve.Reach out to the Workstand team today, and let's put these conversion-boosting principles into acBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.
