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What The LuxeAuthor: Matter Of Form
What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, commerce, psychology or loreall roads lead to value. A bi-weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore. Language: en-gb Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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97. Building Hoper: The World's Helicopter Platform with CEO, Dimitris Memos and CCO, Dimitris Kossyfas
Tuesday, 1 September, 2026
Dimitris Memos built MarineTraffic into the world's leading maritime intelligence platform before turning to the sky. Dimitris Kossyfas brought deep knowledge of the Greek islands and a storyteller's instinct for the brand. Together they co-founded Hoper after Memos nearly missed a friend's wedding on Patmos and realised Greece needed a faster way to connect its islands. In this episode, Fred Moore speaks to the duo about building Greece's first helicopter airline: scheduled routes, bookable seats, 40+ connections across Athens and 14 islands. They discuss why the idea took 50 years to work, what it takes to run a fleet of helicopters day to day, how they think about luxury versus accessibility, and where vertical mobility goes next as flying taxis move from demonstration flights to reality.
