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What The Luxe  

What The Luxe

Author: Matter Of Form

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, commerce, psychology or loreall roads lead to value. A bi-weekly podcast from Matter Of Form. Hosted by Anant Sharma & Fred Moore.
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Language: en-gb

Genres: Arts, Business, Design, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it


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Listen Now...

100 Episodes of What The Luxe, with hosts Anant Sharma and Fred Moore
Monday, 26 October, 2026

What The Luxe started life with an episode titled Why We Hate Luxury, an unlikely opener for two people who run a luxury consultancy. A hundred episodes on, they seem to have warmed to the subject.   To mark the milestone, Fred puts a round of questions from listeners and clients to Anant. Some call for a considered view on behavioural design or what AI means for creativity. Others are less high-minded and somewhat off-the-cuff. Equal parts charming, amusing and insightful, tune in as they revisit favourite conversations from the show, from authors Stephen Bayley and Aja Raden to Kerzner CEO Philippe Zuber and SIRO's Mattheos Georgiou, and tease a few episodes still to come. Expect plenty of mutual ribbing, strong opinions and the odd tangent.

 

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