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Brand Storywith Steve Gilman Author: Steve Gilman
This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. Youll hear unique stories you can relate to, be inspired by, and learn from because stories are what connects us. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Engineering Brand Love ft. Rick Milenthal
Episode 102
Thursday, 22 January, 2026
What happens when marketing becomes more automated, data-driven, and efficient — but less human? In episode 102 of Brand Story, we sit down with Rick Milenthal, Chairman, Founder, and CEO of The Shipyard, to explore why emotion still matters more than technology, how fear can hold brands back, and why understanding people is the key to building brands that last.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/engineering-brand-loveContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on:Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) – Meet Rick Milenthal and The Shipyard(03:10) – Curiosity, fear, and adapting to change(09:01) – Building The Shipyard(11:59) – Engineering brand love and emotional storytelling(23:10) – Culture, leadership, and mental health in agencies(27:21) – Client work spotlight: EVs & Visit California(34:47) – The future of The Shipyard(37:00) – Fear vs adventure in leadership(40:54) – Rick's advice to his younger self
