Sourced: The Coffee Podcast

Author: Royal Coffee, Inc.

Royal Coffee, Inc. is a green coffee importer serving the global coffee roasting community. Since 1978, Royal has connected coffee producers to coffee roasters. In 2019, Royal launched the highly anticipated project The Crown: Royal Coffee Lab & Tasting Room, an open-sourced coffee education center located in Oakland, California. This podcast is an extension of the thoughts and happenings taking place within the larger network of Royal Coffee & The Crown. We hope you enjoy it!
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Language: en

Genres: Business, Education, Entrepreneurship

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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S3. Episode 9: Sustaining a Coffee Roasting Business
Episode 9
Tuesday, 2 September, 2025

The Crown's Director of Education sits down with Luke Waite, founder of Pomello Coffee Consulting and author of The Owner's Manual: A Guide to Sustaining a Coffee Roaster to discuss the challenges of writing for a niche coffee audience, the unique needs of a coffee roasting business, and the nuanced, sometimes vulnerable state of trying to be better than "good enough."