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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.Author: Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Advanced Social Proof - Why implying popularity can be more effective than explicit claims
Episode 141
Wednesday, 21 October, 2026
All "social proof" isn't created equally. Richard and MichaelAaron unpack studies showing it grows stronger with uncertainty, fear, youth, and collectivist cultures, backfires with wealthy tax debtors, and works best when implied, from Aperol's unmistakable orange spritzes to labeling products 'sold out.'
