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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.Author: Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption
Episode 110
Wednesday, 1 April, 2026
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a shared change from −18°C to −15°C, the campaign cut emissions, reduced costs, and reshaped an entire industry.
