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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.Author: Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
Episode 113
Wednesday, 22 April, 2026
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes behavior, and why simple cues can be more powerful than deep persuasion.
