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Home Care Marketing & Sales Solutions by ASNAuthor: Valerie VanBooven RN BSN Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Niche-Down Grow Strong in Memory Care, An Interview with Jonah Francis
Saturday, 7 November, 2026
Send us Fan MailYou can feel it when a home care agency is built around a real problem, not a generic service list. Jonah Francis, owner and CEO of Pansy Home Care, joins us to explain how his team went all-in on dementia and memory care and why that single choice forced them to redesign everything from training and documentation to marketing and minimum hours.We start with the client who made the gap impossible to ignore: a man living with dementia whose needs exposed how unprepared “standard” home care can be. From there, Jonah shares what changed when Pansy stopped treating memory care like a side program and became a dementia-focused home care agency, with 96 to 97% of their census living with dementia. We unpack caregiver development built for competent confidence, including situational-based training inspired by Teepa Snow’s Positive Approach to Care and the uncomfortable truth about why some online training fails in the real world.Then we get practical about growth: SEO and content that match your niche, referral relationships that are won by showing up consistently, and educational lunch and learns that build trust without overwhelming people. Jonah also walks through the business math agency owners avoid, from weekly hour minimums and shift design to profitability thresholds and a surprising lesson from analyzing 400 past clients.If you run a home care agency or want to specialize in memory care, this conversation will sharpen your strategy and your standards. Subscribe, share this with an owner or marketer in home care, and leave a review. What niche are you considering, and what’s stopping you from committing?Visit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
