Figure It Out

Author: Lilit Caradanian

As an "influencer" of 20 years with close to 1million followers, an owner of a cosmetics company and mom of 3, Ive figured out a thing or two about success through social media. I want my presence on these platforms to have purpose - to inspire, encourage and help guide you to your next level. I will be sharing stories about successful individuals while immersing you in the "behind the scenes" experience. These interviews are about facts: what they did to get to where you are and how you can too. Let's figure it out together.
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Language: en

Genres: Business, Entrepreneurship

Contact email: Get it

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From Cake Artist to Viral Sensation with Marian Sarkisian
Episode 13
Monday, 22 June, 2026

This week, I'm joined by Marian Sarkisian, the creator behind Cakes by Marian. What started as making birthday and wedding cakes evolved into a viral sensation, with hyper-realistic cake creations that have captivated millions across TikTok, YouTube, and social media. Today, she has built an audience of over a million subscribers on YouTube and hundreds of thousands of followers across platforms. Marian shares her journey from discovering her passion for baking to becoming one of the internet's most recognizable cake artists. We talk about entrepreneurship, taking risks, growing a personal brand, navigating social media success, and the shifts it takes to turn a creative hobby into a thriving career.