OTT Business Podcast

Author: Lawrence Harte

OTT Business Podcast covers streaming TV technologies, services, and implementation tips for TV broadcasters, producers, and professionals. Each week we bring you leaders & experts in the TV and digital media industries who share their insights and success stories on new options, systems, and media services.
Be a guest on this podcast

Language: en

Genres: News, Tech News, TV & Film

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

136 - Boost OTT Ad Revenue with DAI 3.0: Strategies for Higher CPMs and Fill Rates
Episode 136
Thursday, 16 April, 2026

OTT service providers are under increasing pressure to maximize revenue by implementing smarter, more effective Dynamic Ad Insertion (DAI) strategies across streaming TV platforms. DAI has become mission-critical, powering FAST channels that now generate over $8B annually, proving its central role in modern OTT monetization. Yet, DAI must overcome persistent challenges including complex integration across multiple systems, inconsistent measurement and attribution, and ad fill gaps with fallback complexity that directly impact revenue and user experience. Listen to this podcast to understand the true benefits of DAI version 3.0, the key implementation challenges, and how to successfully deploy and optimize DAI for scalable, high-performance OTT monetization. Topics Covered: Dynamic Ad Insertion - DAI DAI 3.0 Standards & Evolution OTT Ad Monetization Strategies Addressable TV Advertising Ad Stitching Technology Server Guided Ad Insertion - SGAI SSAI vs SGAI Transition Real-Time Ad Auctions New Ad Formats Standards Squeeze Back Ad Formats Ad Measurement & Attribution Viewability Data Tracking Cross-Platform Ad Integration Prefetch Ad Request Scaling Low Latency Ad Delivery Expert Guest: Paul Davies is Head of Marketing at Yospace, a leading provider of server-side ad insertion (SSAI) and dynamic ad replacement for OTT and live streaming. He has extensive experience in media, digital advertising, and video processing technologies, with a strong focus on helping broadcasters and streaming platforms maximize monetization through targeted advertising. Paul has worked across the streaming media ecosystem, supporting the adoption of advanced ad insertion solutions and contributing to the growth of addressable TV advertising.