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Phoode Podcast for Food Creatives + Clients who need themAuthor: Phoode
Is the food in food photography fake? How are food commercials made? What makes us drool? How much work goes into each photograph or commercial? Phoode talks about #foodadvertising, #foodindustry, #foodmarketing, #foodphotography, #beverageindustry, #contentmarketing and all related matters. Enjoy! Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Making Engaging Food & Beverage Video Content with Motion Control Camera Robots
Episode 2
Friday, 25 August, 2023
In this exciting episode (#2) of the podcast (video edition, so watch as well!), I engage in a captivating conversation with the highly experienced Director of Photography, Steven Moses. With an impressive background in the food advertising industry and an outstanding track record, having worked on TV commercials for renowned brands such as McDonald's, Baskin Robbins, Carl's Jr, and various food and beverage CPG products, Steven stands as a true veteran in his field. During our discussion, we delve deep into the intriguing realm of incorporating motion control robots into food videos and commercials. Our exploration centers around how these robots can significantly amplify a brand's narrative, aesthetics, and purpose, especially given the ever-expanding market share of fast-casual restaurant chains and the growing presence of food and beverage CPG brands. Throughout the podcast, we spotlight specific case studies from Steven's portfolio and meticulously dissect them from both the product type and brand perspective. Our dialogue presents unique and invaluable insights into how motion control technology can substantially enrich an array of food and beverage brands. We'll delve into how these robots elevate storytelling and enhance visual appeal, all while keeping a steadfast focus on the product itself and its distinctive characteristics. Ultimately, the aim of this episode is to enlighten food and beverage brands and marketers about the immense potential of harnessing technology to craft compelling, visually stunning content that effortlessly captures the attention of consumers. This promises to be a discussion full of engagement and knowledge that you certainly won't want to miss. Enjoy! #foodadvertising #foodindustry #foodmarketing #foodphotography #beverageindustry #contentmarketing #videoproduction #tabletopdirector #directorofphotography
