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Outdoor UnfilteredBeyond the PR Speak: Business news and strategy for outdoor brands and retailers Author: Rock Fight, LLC
Want to know what's REALLY going on in the outdoor industry? Move past the PR speak and platitudes. Get the "why" behind the headlines with the unvarnished truth about the outdoor industry's biggest drivers. Host Eoin Comerford -- former CEO, marketer, and consultant -- brings two decades of industry scars and successes to the table. Hes calling out the missteps, celebrating the innovators, and dissecting the "playbook" used by the worlds leading outdoor brands and retailers. Alongside guest experts, Eoin dives into the topics that actually move the needle: - Market Drivers: Affordability, sustainability, and the "authenticity" gap. - Retail Reality: Whats actually happening on the floor vs. the boardroom. - Future-Proofing: Connecting you to the insiders shaping where the industry goes next. Stop skimming the surface. Hit play to get better informed, more connected, and a step ahead of the competition. Its way more interesting down here. Language: en Genres: Business, Management, Sports, Wilderness Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Revamping ISPO, Inside KMD's Strategic Review & The Truth Behind Recreation dot Gov
Episode 14
Monday, 1 June, 2026
Dive beyond the PR spin with Outdoor Unfiltered, your insider look into the outdoor industry's biggest shifts. In this episode, host Eoin Comerford breaks down why KMD Brands -- the parent company of global surf icon Rip Curl, retail giant Kathmandu, and hiking footwear favorite Oboz -- has launched a major strategic review. Next, we call out the non-stop promotional spam from recreation.gov, peeling back the curtain on its operator, Booz Allen Hamilton, and how their contract impacts public lands' funding. On a brighter note, we highlight Mountain High Outfitters and their impressive 31-store expansion, showing why the "Big Os" specialty retail model is thriving. Finally, Mike Seaman and Tracy Bebbington of Racoon Media Group join the show to discuss their massive €3 million investment to revitalize and completely revamp the iconic ISPO show as it moves to Amsterdam this November.Timestamps:[00:22] – KMD Brands Strategic Review: What does the future hold for Kathmandu, Rip Curl, and Oboz under their New Zealand-based parent company?[04:45] – The Recreation.gov Spam Machine: Why a private contract with Booz Allen Hamilton is driving massive revenue away from our underfunded National Parks.[07:11] – Specialty Retail Success: How Mountain High Outfitters is bucking the trend with its 31st store expansion.[09:05] – Interview with Racoon Media Group: Mike Seaman and Tracy Bebbington lay out their €3 million plan to relocate, revamp, and revitalize the iconic ISPO show in Amsterdam.Connect With Us:We would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries, or whatever's on your mind.Email: outdoorunfilteredpod@gmail.comLinkedIn: Connect with Eoin Comerford on LinkedInOur Sponsors:We are incredibly grateful to our sponsors who make this show possible. Please support them by checking out their services:ENDVR: The network that connects brands, retailers, and frontline associates to power sell-through across your wholesale channel.Crux Retail: Creating bold retail displays for bold brands.
