Green Beauty Conversations by Formula Botanica

Author: Formula Botanica

Green Beauty Conversations by Formula Botanica, the online organic formulation school, challenges you on the way you think about the beauty industry. Our host Lorraine Dallmeier tackles topics that encourage debate about green, indie and sustainable beauty. Subscribe to the Green Beauty Conversations podcast and become part of the global green beauty movement. www.formulabotanica.com
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Language: en

Genres: Arts, Fashion & Beauty, Health & Fitness

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EP308. The woman who invented the modern beauty industry (and you've never heard her name)
Episode 308
Thursday, 12 March, 2026

The modern beauty industry didn't just happen – it was carefully designed. In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier tells the remarkable story of Helena Rubinstein, the woman who helped invent the beauty industry as we know it today, yet whose name most people no longer recognise. From lab coats and clinical imagery to the idea that beauty needs to look scientific to be trusted, this episode reveals how one brilliant marketer reshaped the way we buy, sell and think about beauty. Tune in now! Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram