Sports Marketing Machine Podcast

Author: Jeremy Neisser

If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interviews from experts in digital marketing and sports industry veterans, youll be sure to find some helpful tips on how to engage more with your fans all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets. 
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Language: en-us

Genres: Business, Marketing

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66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams
Episode 66
Friday, 3 May, 2024

In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to the ticket sales team: Multi-game single buyer reportScan rates of season ticket holders and mini plan holders, and an Updated list of dormant groups for outreach. These reports help identify potential leads and opportunities for ticket sales. Jeremy also offers his services in creating these reports.TakeawaysMarketing directors play a crucial role in supporting ticket sales teams.Providing leads and sales data to the ticket sales team can help them target potential buyers.Three important reports that marketing directors should provide are multi-game single buyer report, scan rates of season ticket holders and mini plan holders, and an updated list of dormant groups for outreach.These reports help identify warm leads and opportunities for ticket sales.Jeremy Neisser offers his services in creating these reports.Chapters00:00 - Introduction02:29 - Multi-Game Single Buyer Report03:27 - Scan Rates of Season Ticket Holders and Mini Plan Holders04:19 - Updated List of Dormant Groups for Outreach05:39 - Action Items for Marketing DirectorsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine