MAU [Talk]

Author: Mobile Apps Unlocked

New Podcast from MAU Vegas conversations with leaders in the mobile app marketing space. Join us as Adam Lovallo chats with top app product managers and representatives from leading brands about their growth, retention, and monetization strategies plus how they've adapted during this uncertain time and more.
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Language: en-us

Genres: Business, Marketing

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Ep. 016 Chloé Gingrich
Episode 16
Thursday, 1 July, 2021

Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”. The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry. Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond.