Channel Smart | Ecosystem Acceleration

Author: JS Group

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. Thats where we come in we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and shes here to share nuggets of real-world knowledge. So whether youre just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!
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Genres: Business, Marketing

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Cooking Up Channel Growth with Max Joseph: AT&T’s secret ingredient for MRR
Episode 3
Friday, 16 May, 2025

If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook.We’re talking:Why 100% of your customers need internet (and how to own that part of the stack)What true redundancy actually means (hint: it's not two fiber lines)How APEX changes the game with margin control, billing ownership, and zero customer poachingWhy thinking like a service-first provider is the key to long-term partner growthWhether you’re building the basics or expanding your offer stack, this episode breaks down how smart connectivity strategy powers smarter MSP businesses.We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website. For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.