The Feed Podcast

Author: Steve Porino

The Feed Podcast: The information supplement that brings you the experts, innovators and craziest biohackers at the cutting edge of athletic performance. We scour the world of elite athletic performance to find the supplements and hacks that fuel them, and we share those tales with you.
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Language: en

Genres: Fitness, Health & Fitness, Nutrition

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Gary Erickson, Clif Bar
Episode 4
Friday, 22 May, 2020

In this episode we talk about: Gary Erickson * 3:00 What does the CEO of Clif Bar do for fun* 5:00 What is Gary’s relationship with Risk?* 6:40 What was the inspiration for starting Clif* 10:05 “I can make a better energy bar”* 11:45 “The decision to turn down $60 million”* 15:20 How Clif manages to stay on top* 19:20 What has changed over the years* 21:00 The birth of Clif Books* 23:55 The idea of packing blocks* 25:30 The ideas that innovate products* 30:25 The concept of palette fatigue* 31:30 Mainstream sports* 32:20 Luna Bar and Women’s Rights* 36:35 The Epiphany Ride* 40:00 The commitment to what’s inside the package