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The PricePlow PodcastSupplement Science Podcast Powered by Red Meat and Caffeine Author: Supplement Industry Thought Leaders
The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we wont limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast Language: en-us Genres: Alternative Health, Health & Fitness, Nutrition Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#186: Marc Lobliner - Why goBHB Will Be Bigger Than Creatine
Episode 186
Wednesday, 22 October, 2025
For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry. Since we last formally spoke with Marc on the podcast in October 2021 (Episode #053), he's not just launching products like the Outright Bar, but is taking the helm at Ketone Labs. This isn't just another business venture for Marc -- he's calling goBHB a "transformative ingredient" that will change everything from athletic performance to concussion prevention to overall health. Marc discusses the real-world applications he's implementing, including concussion protocols for his own kids in football and wrestling, the differences between D-BHB and L-BHB isomers, and why he believes healthier individuals experience more pronounced effects from ketone supplementation. He also shares candid insights about product development timelines, legal challenges in the supplement industry (including those infamous Prop 65 warnings), and his vision for making goBHB as ubiquitous as creatine. https://blog.priceplow.com/podcast/marc-lobliner-gobhb-186 Video: Marc Lobliner on goBHB, Ketone Labs, and the Future of Supplements https://www.youtube.com/watch?v=t-US7QIKl7U Detailed Show Notes with Marc (0:00) – Welcome Back, Marc "The Machine" Lobliner (2:00) – Balancing Multiple Ventures (5:45) – Concussion Protocols for Young Athletes (8:45) – Safety Profile: No LD50 for BHB (10:00) – The One Three Butanediol Problem (12:15) – The Plan for goBHB: Clinical and Consumer Applications (15:00) – Product Applications Across Categories (18:00) – The Sleep Study Discovery (20:45) – Product Development Timelines in Supplements (23:45) – The Outright Bar Story: Lessons in Distribution (30:30) – Legal Landmines in the Supplement Industry (31:45) – The California Problem: Prop 65 and Beyond (34:25) – Media Bias and Heavy Metals Testing (36:30) – Major Studies with Dr. Jose Antonio (39:00) – White Glove Formulation Services (41:00) – D-BHB vs L-BHB: The Ketone Meter Paradox (44:45) – L-BHB and Cardiovascular Research (45:45) – The Anabolic Properties of BHB (49:30) – Why Healthier People Feel It More (50:15) – The Niacin Parallel (51:30) – Marc's Passion and Work-Life Balance (52:45) – Training Schedule and Competitive Future (55:00) – Formulating the Perfect BHB Powder (55:30) – What's Next: Supply Side and Beyond Where to Find Marc Lobliner and Ketone Labs Marc Lobliner on Twitter and Instagram: @MarcLobliner / @MarcLobliner Ketone Labs News on PricePlow: https://www.priceplow.com/ketone-labs Ketone Labs Instagram: @KetoneLabs Thanks for bringing your trademark energy to the podcast, Marcâwe'll see ... Read more on the PricePlow Blog
