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All Things FoodA podcast & publication about food in all its forms. From how its grown, cooked and shared to how its shaped by culture and commerce. Author: Nickie Hursthouse
All Things Food is a podcast about food in all its forms. From how its grown, cooked and shared to how its shaped by culture and commerce. allthingsfoodpodcast.substack.com Language: en Genres: Arts, Food, Health & Fitness, Nutrition Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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All Things Matcha, with Tessa & Karen from Nomu Matcha
Tuesday, 15 September, 2026
Matcha gets lumped in as a wellness fad. Nomu was built to prove it's not. Founded by mother-daughter duo Tessa Stockdale and Karen Parsons, they knew that to create and provide accessibility to the best matcha on the market, they had to go to the source themselves, finding a supplier that aligned with the values at Nomu's core, while acting as their guide on the traditional and authentic use of matcha.In this episode, Tessa and Karen share the journey of creating Nomu Matcha, exploring its cultural significance, quality considerations, and future plans to make high-quality matcha accessible worldwide.This conversation dives into:* The origins and cultural significance of matcha in Japan* The journey of creating Nomu Matcha * The importance of quality and sourcing in the matcha industry* Challenges and opportunities in the global matcha market* Future plans for making matcha more accessible and convenient* The health benefits and traditional rituals associated with matchaChapters00:00 Introduction to Tessa and Karen’s journey with Nomu Matcha01:46 The origins of Nomu Matcha and the founders’ backgrounds04:09 The story behind the product development and design of the Nomu spoon07:06 The process of sourcing high-quality Japanese matcha12:03 The cultural significance of matcha in Japan and its traditional uses14:57 The global demand for matcha and supply challenges20:00 Understanding the different grades of matcha and their uses24:58 The importance of proper preparation and brewing techniques30:05 The future of matcha industry and Nomu’s expansion plans35:03 Health benefits and misconceptions about matcha40:01 How to incorporate matcha into daily life and recipes45:02 The importance of respecting cultural traditions in product sourcing49:58 Closing thoughts and upcoming innovations from NomuReady to say goodbye to sh!t matcha?Grab yourself some Nomu Matcha with a special All Things Food 10% discount code. CODE: ALLTHINGS10Links:Nomu Matcha Website @nomumatcha_ on InstagramThanks for listening! Feel free to share it with those foodies in your life. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit allthingsfoodpodcast.substack.com
