The NFX Podcast

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We believe creating something of true significance starts with seeing things others do not. NFX is a venture firm exclusively focused on pre-seed & seed stage startups.
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How AI is Forcing Startups to Rethink Pricing w/ Madhavan Ramanujam
Episode 5
Friday, 5 September, 2025

Recorded at the NFX SF HQ, this episode features Madhavan Ramanujam (author of Monetizing Innovation and Scaling Innovation), alongside Pete Flint (GP at NFX, founder of Trulia) and Anna Piñol (Partner at NFX). Together, they break down how AI is changing the rules of pricing, defensibility, and growth. He covers the shift from services to venture capital, AI monetization, and how early discussions on willingness to pay shape value capture. Strategies for seed-stage startups, successful POCs, and enterprise deals are examined, highlighting simple pricing communication. The episode also addresses outcome-based pricing, AI's potential to reduce pricing bias, and tactics for profitable growth. As startups navigate AI adoption, the significance of the 20-80 axiom and overcoming resistance to price changes are emphasized.