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Orchestrating Innovation and AI for your business
Episode 66
Monday, 17 November, 2025
The word 'orchestration' is everywhere in business right now—we see 'innovation orchestrator,' 'data orchestrator.', ‘Change orchestrator’. It’s become a strategic buzzword and many are using it, just search for the term on LinkedIn. I’ve mentioned my research on this topic before, and I’m thrilled to share that the full peer-reviewed paper—which I co-authored and presented at the RSD14 Relating Systems Thinking and Design conference—is now available. You can find the link in the show notes. But to bring this idea to life, I wanted to try an experiment. I used AI, specifically NotebookLM, to take the core concepts from our paper and turn them into a conversation, as if it were a podcast itself. So, what you’re about to hear is a 16-minute audio piece, created by AI, that explores what a musical orchestrator actually does, and how this music thinking relates to business, all based on our research. It's a fun experiment, and I think it's the perfect introduction to why this concept is so critical for leadership today. Let’s listen. Show notes Read the abstract and download the full paper: The Analogy of Orchestration in systemic Co-design https://musicthinking.com/the-analogy-of-orchestration-in-systemic-co-design/ Podcast episode: Everything about Orchestration with Robin Hoffmann: https://musicthinking.com/everything-about-orchestration-with-robin-hoffmann/ If you're interested in taking this conversation from the podcast into your organisation, visit musicthinking.com to learn about my leadership facilitation and sounding board sessions. Or, if you have a specific question, reach out to me via email at christof-at-musicthinking-dot-com.
