Masters of Marketing

Author: True Lead Generation

An advert-free, weekly digest of the top marketing strategies and tactics brought to you by the experts at True Lead Generation. Business Owners and Entrepreneurs, listen in for interviews with professionals across all industries, the latest news, tools, and techniques to give your business a digital edge against your competition.
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Genres: Business, Marketing

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The Four Marketing Principles Every Business Owner Should Know
Episode 2
Monday, 18 May, 2020

In today's episode, we dive into the core principles behind any good marketing plan. We discuss product, place, price, and promotion as well as identifying a key target market. If you don't have traditional training in marketing, SEO, or digital media, this is a great place to start. We also talk a lot about hamburgers and how the simple sandwich can be marketed to consumers. Lastly, on Takeaway Time we discuss Andrew Reid's article on Entrepreneur.com where he talks about how to market during and after COVID-19 (https://www.entrepreneur.com/article/349535). We hope you enjoy Episode Two and as always, any questions or feedback can be directed to support@trueleadgen.com!