Experts in Sport Author: Loughborough University Experts in Sport: The Loughborough University Sportcast, a podcast which brings together sporting excellence and academic knowledge. Hosted by the School of Sport, Exercise and Health Sciences at Loughborough University.  Be a guest on this podcast Language: en Genres: Fitness, Health & Fitness, Nutrition Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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E108: Measuring the True Value of Sport - Social Return on Investment Explained
Episode 108
Wednesday, 18 March, 2026

In this episode of Experts in Sport, Professors Paul Downward, Larissa Davies and Simon Shibli speak with host Martin Foster, unpacking the real value of sport and physical activity beyond pounds and pence. From wellbeing gains to NHS savings, community cohesion to volunteering, the panel explores how Social Return on Investment (SROI) evidence is reshaping policy, funding, and local decision‑making across the UK.Measuring SROI 3:55Negative impacts 21:52Wider health value 26:18Examples in communities 35:59Quantifying data 49:09The future 57:08

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